Online and Hybrid Events

Every event needs a clear purpose. Who is your hybrid event for? Why should they want to come? What will they learn? These are all important things to consider. Setting out your vision at the very beginning will provide more clarity as you plan the event — and give your potential audience an understanding of what to expect

A plan is essential for any event, but especially for the delicate balancing act that is a hybrid event management. You’ll need to plot out a marketing strategy for each audience to build anticipation for the event, highlight the key speakers, and showcase exclusive sessions

You need a hybrid event platform that offers live streaming, session recording, engagement features like chat and polls, tech support, and high-quality video and audio. See if you can request a demo from your chosen virtual event platform before finalizing your decision. 

Your hybrid conference should not feel like two separate events but one event that can be experienced in two ways. Prepare your presenters to be recorded and speak in front of a camera, and don’t include any activities that one section of your audience cannot participate in.

Communicating with your audience is essential, it’s how you get the word out about your event. In the lead-up to your hybrid event, create an event webpage where attendees can register and access all the key details, from the location to the agenda. In the weeks beforehand, send out email reminders and tailored speaker announcements to build anticipation.